When you begin a new online business, there are so many things to do that it is easy to postpone addressing some of the most important aspects of marketing. One of the decisions that you can’t afford to omit from your initial planning is your business’ positioning.

While the term positioning seems like just another example of marketing jargon, its value can’t be stressed too much. Positioning is simplyidentifying what there is about your business that allows it to stand apart from all of your competitors.

-Service – Almost any enterprise you can think of claims to have good service. However, consider how many you’ve patronized who don’t live up to their promises. The first step in making quality service a part of your unique position is to fulfill everything you promise. However, you still must make clear to the customer what it is that makes your service special. Maybe you have 24/7 live help available; perhaps you have next day shipment or they receive their shipping free. Find something that makes your business stand out in this way.

-Extraordinary Features and Appealing Benefits – Positioning is not just about what makes you different, it’s also about what you emphasize. Folgers announces to the world that it’s “mountain grown coffee” ( a feature). Guess what? All coffee is mountain grown. Folgers just claimed this feature before anyone else thought to mention it. What is there that none of your competitors are talking about?

-Price Point – This doesn’t necessarily mean you have the lowest price. You may be the most expensive in town, and that’s OK if you convince your customers you’re worth it.

-Negative Features – People probably find some things at your competitors annoying. Maybe they feel that they have to wait too long to get an answer to their questions. If that’s a good angle for you, try not phrasing it as a special positive feature, but frame it as a negative that they don’t have to worry about with your business. For example, you might say, “You’ll never have to wait for an answer to your questions with us.”

-Authority – Many companies tout how long they’ve been in business. All of these things build trust in the mind of the consumer. What trust-building factors do you have that the competition does not?

-Etc. – Literally anything that differentiates you from your competitors can be part of your positioning strategy – your clever URL, your hours of live help, the way your site looks. Small business owners need to think creatively here.

Proper and effective positioning is critical from the day that you open your website for business. Traffic to your website is a precious resource. You must be certain that your unique position is visible and clear as soon as that first potential customer shows up. After all, you need that person to return time after time. You’ll have time later to worry about other aspects of your continuing online business development, but the time is now for clear positioning.

That’s the exact same question I asked myself when I first heard about it. It sounded great, it made a lot of promises about how it would send waves of targeted traffic to your website, and increase profits, while lowering advertising cost.

And if you’re like me, I was a bit cautious, because I had heard all of this before. And to be completely honest, I didn’t believe a word of it. But since I routinely test new products, I decided to give it a try…

And guess what?

It works!

I mean, I was really shocked. After I joined, I just knew that I was going to have to delete my membership because so many other products and services had failed to live up to their hype…

But Viral Ads Unleashed is different.

Here’s how:

It uses the power of viral ads to explode many different traffic-generating sources that sends customers to your website like clock work.

By using this strategy, you’ll build a strong, personal, and professional reputation online, while creating plenty of visibility for you and your business…

And it drives a ton of new visitors to your website, resulting in a huge increase in profits!

Well, it did for me.

What I like most about it is that it advertises your sites in many different ways all rolled up in one package.

I’ve never seen anything like it, so in my book, I give it a thumbs up!

Go watch the video and see for yourself

To Your Prosperity
Richard & Cheryl

Next month see’s the launch of the much awaited Firepow Blogging Software from Andrew Hansen.

Of course many people are contemplating, as they do with many products, whether or not this will be the boost they need to unlock the door to online business success. This article will look at what about this product is pure hype, and what might be an actual benefit, in order that you might form an educated opinion about this program.

I might play devils advocate and start with the negative.

Firstly let it be clearly known that no product, software, ebook or membership, is going to make you money – YOU have to do the work YOURSELF – sales letters love to give the impression that a product will do something FOR you but unless you’re willing to MAKE IT happen yourself – nothing will help you.

I expect Firepow to fit this category. Particularly because it’s a software that automates certain tasks, I expect it convey the feeling of doing things for you. So don’t fall for it – whatever it says, remember that YOU will have work to do and if you’re not ready to do that then this product won’t help you.

Phew, now that that’s out of my system, we can continue.

What does seem good about Firepow so far is that it combines the functions of various pieces of software into one ‘machine’ so to speak – which if only for the sake of nothing else but convenience, makes it a good thing. Less programs on my computer, less to think about, and hopefully less to do.

The things it combines are the tasks of (as the sales letter indicates) creating, marketing and managing your niche blog sites.

It does these things with the use of wordpress plugins, and features inside a central software, from where you can view or edit any of your blog sites – another big convenience factor.

The plugins are both a list compiled from existing plugins on the internet and those created specially by Andrew himself.

It’s these fresh meat plugins that seem to be the big selling point as promises have been made of effects like stealing viral traffic, multiplying your content automatically, and giving the site owner the capacity to get in touch with other site owners for extra leverage.

Supposedly it does everything from create your site (content too) to get you traffic and beyond – a hard ask for any program and I guess we’ll have to wait to see whether it delivers.

Most of us know that niche blogging works but just haven’t connected the dots fully yet. If that’s you – Firepow might be worth a look.

Get Access Here

To Your Success
Richard & Cheryl