Any article marketing tutorial is worth its weight in gold if it comes from an experienced mentor. Although it seems like a simple concept to write, learning how to make a living from it is another matter!

When I first started out I was fortunate enough to join a small Article Marketing service that provides many vital Article Marketing tutorial resources showing you how to write effectively, where to put your keyterms and which article directories are the best.

More has been added over time to form a comprehensive resource to give anyone a head start and shorten the learning curve so you can earn faster.

Too many people go it alone and fall by the wayside due to lack of training and vitally, support from an experienced mentor and a private forum to connect with others on the same path.

There are other aspects which are essential to your success including choosing the right keyterms, a great presell site to drive prospects to your website and the right affiliate programs which offer lifetimes commissions.

All these are available in this service if you want them so you can just focus on your writing and sustain your momentum.

The benefit of weekly Article Marketing tutorials cannot be underestimated and in my book they have been essential for me as I came into this business without any prior experience, but have learnt quickly with the proper guidance to be able to work my own hours after only doing it for eight months.

Make no mistake about it, quality article marketing tutorial resources are just part of the story as it will require patience and persistence from you to make it work, but the end result is a significant passive income building each month to secure your future.

Visit my website to learn more about the successful article marketing service that I personally use.

The intent of leverage is to return the best advantage with the lowest effort.  Specifically, for internet businesses, that means most profit with minimum personal involvement, and we can accomplish this via outsourcing.

Preceding articles discussed increasing leverage by 1) re-using, and 2) re-purposing content.  In this article, we’ll address developing leverage by outsourcing routine, or non-value-add work, and any work that simply isn’t a match with our individual skills, experience and/or character.

Marcus Buckingham and Curt Coffman have reported some interesting findings from more than 25 years of research by the Gallup organization – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and then elaborating on those findings in several subsequent books.  Two of their most important findings for internet marketers and home-based business owners are these:  1) Improve your strengths, not your negatives, and 2) Acquire staff for talent.

Affiliate business has a rather large learning curve and requires many diverse skills.  But, few people are personally skilled in all of them – and even those who multi-skilled, probably are not applying their available effort and other skills should they focus on their weaknesses.

William of Occam, noted for “Occam’s Razor,” has noted:  “It is vain to do with more what can be done with less.” As affiliate business owners, Occam’s Razor has a big lesson for us in terms of our own time management.

Tim Ferriss, who wrote “The 4-Hour Workweek” is a terrific proponent of the use of virtual assistants to handle recurrent, low prioritiy tasks or those for which he does not have either the time or inclination to perform.

Contrary to popular opinion, outsourcing is not restricted to large corporations, but given the low cost of international VAs, even small, home business organizations can afford to delegate many activities to virtual assistants.

One task that many internet marketers choose to outsource is writing articles.  Many see the importance of writing articles, but either can’t write well, or simply don’t want to write, so they turn over article authoring to ghost-writers. 

Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.

If you improve your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on improving areas of weakness will, at best, result in only an incremental improvement in results. 

Which would you rather do – multiply your results, or simply see incremental improvements?

If you would like to learn how to leverage your efforts, sign up for the Online Success for Beginners course.

CPA marketing and other forms of affiliate marketing can have a tough learning curve, but there is one method of promoting offers that is about as close as you can come to “copy and paste.”

Sound too good to be true? It almost is, but it’s completely legitimate, and experienced marketers have been making fortunes with it for years. What is this mystery technique? Media buys.

The term “media buys” is far from new. For many years, it has been used to describe the process of purchasing advertising in traditional print magazines and newspapers, or on radio and television. Although these are still perfectly viable advertising mediums, the Internet is the new hot commodity in the advertising market, and holds opportunities for marketers without the deep pockets needed to advertise elsewhere.

Essentially, “media buys” involve buying banner advertising space on websites, with the cost depending on the website’s prominence and traffic, the size of the advertising campaign, the times at which the banners are to be displayed, and other criteria. Payment for these ad campaigns is usually calculated on the basis of “CPM” (cost per thousand impressions), meaning that unlike PPC, where you are paying each time your ad is clicked, you are paying a set rate whenever a visitor sees your ad. Depending on the ad rates, you could end up getting very cheap clicks.

Traditionally, advertisers have had to pay advertising agencies to design advertising campaigns for them. However, many companies with affiliate programs are now providing their affiliates with pre-made banner ads in various different standard sizes for free, either directly or through an affiliate network.

As the affiliate, this means that all you have to do do get started promoting affiliate and CPA offers with banners is literally cut and paste a snippet of code. Cut, paste, and you’re done – no need to wrack your brain to come up with ad copy, spend hours in Photoshop or write any code. It has all been done for you.

Of course, just like any other kind of offer promotion, there are tricks of the trade that substantially increase your odds of success, and while you can simply jump in and hope for the best, you are far better off learning from a professional who has tested and tweaked techniques for maximum profits. The Zero Friction Marketing course will show you the ins and outs of media buys and allow you to hit the ground running with confidence.

To Your Success
Ricahrd & Cheryl
815-299-2917