How Trust Rank Affects Your Search Engine Rankings
Google trust rank is the level of trust that Google places in a website. Most sites these days actively optimize for search engines such as Google, and within the overall optimization objective is the goal of increasing Google’s trust in the site. One way to do this is with link building. As more sites link to your site it means they trust it, and therefore Google will also trust it a little bit more too. Link profiles are by and large the biggest factor in a websites trust rank, and increasing this trust rank will improve your search result ranking on Google. Relevancy is actually more important than sheer number when it comes to link building. Google analyzes the relationship between links and sees whether the content and anchor text are similar, as well as whether the link is from a page on a similar topic. This is how Google judges the relevancy of a site as well as the trust rank. Too many budding internet marketers think quantity over quality. They think a link itself is the goal, regardless of where it comes form. However, they overlook the quality and relevancy of the sites which are linking back to their own website. Links from sites that are relevant to your own site’s content and are seen as trustworthy by the search engines carry more weight than a dozen links from various random sources. The kinds of sectors that have a reputation for authoritative backlinks are industry leaders, education sites, experts in specific fields, government sites, and top news portals. Obviously, these are the types of sites that will help raise your trust ranking, so your goal should be to gather as many links as possible from sites like these. However, when it comes to SEO, things are not that simple. Google has made it known that they watch for any evidence of link building that does not look natural, so be careful not to build links too fast, or have links that seem to come from the same group of sites. In addition, factors like your domain’s age and how long it’s been registered, keywords, relevancy of pages, and your site overall are incorporated into your trust ranking. It is believed that Google tends to keep records of a few of these various trust rank measurements for a certain amount of time to be able to continue comparing what they find about your site. This way they are able to offer up a realistic trust rank for each and everyone of your pages.
Continue : Google Trust Rank
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