How are online news releases better than a traditional hard copy press release?

Wednesday, December 30th, 2009 at 9:33 pm

Companies at one time had to hire professional public relation personnel. This was necessary just to get a press release out there. These professionals would write the release, and then submit it to the news wire. It was then up to the news media to decide if it was actually newsworthy enough to be written. If they felt that their readers would not be interested in the topic, it would be thrown to the side. In the end it was completely left to the publisher to decide if it was worth putting into print. This took the control of the release away from the company.
A company can now control what is released. This is all made possible with the idea of online news releases. There are many marketing tools that one can possess, none is more important than the control of online news releases. It has become an affordable practice for companies to make releases all the time. No longer is it necessary to just release financial earnings or other big company news. Companies also can target their customers instead of just the news publishers. While this is being made possible they now include links their releases to help drive their customers directly to their site.
It used to be that Americans turned on their television sets or radios for the news. This has changed drastically with the advent of the internet. It has been said that approximately 80 million people turn to the internet for their news daily. They search for the news they want to hear. With this in mind, online news releases can be optimized to help drive the customers to the releases. Online news releases can help any company no matter how big or how small reach the audience that they want.
Online news releases are interactive. This is a big thing compared to the old traditional news wires. The news wires are just one dimensional. No interaction by the customer, it is what it is. Online news releases can be in the form of blogs, articles submitted to article directories, and news sites. Customers can choose what they read, and search for what they want to read. If they like what they are reading they can act on it immediately while it’s still fresh in their mind all with a click of the mouse. Simplicity is key to online news releases. Companies will be reaching a vast audience with different interests all with short attention spans. You want to each of them to grasp the idea the same way.
Probably the biggest difference in online releases compared to the traditional news wire is the duration. It used to be where the release would be stored for 30 days. Now companies control this. Most news releases are online forever. No need to re-release any news. Customers can search for and find the news for years after it was released. We can’t forget the cost of the release. Old ways had a high price and fees for all the extras. Online costs are fixed and are kept low and affordable.

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